Brands Win Agency is an influencer marketing agency in Singapore that matches beauty, wellness, lifestyle and F&B brands with creators and KOLs on Instagram, TikTok and YouTube, measured against the same target as your ads.
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Creators chosen for audience fit
Usage rights agreed in writing
Disclosure built into every brief
Which brands our creator campaigns suit
Creator campaigns work when a product benefits from being seen in real life:
A moisturiser on actual skin.
A new menu item being tasted.
A class or treatment experienced first-hand.
They suit launches and crowded categories, in Singapore or across the region. See creator-led social commerce in Southeast Asia.
What we take off your plate
As a KOL marketing agency in Singapore, we handle the parts of influencer marketing that usually eat a brand team’s week.
Shortlisting
Creators picked for audience fit, engagement quality, content style and past brand work.
Outreach and negotiation
Fees, deliverables and timelines agreed with each creator on your behalf.
Creative briefs
The key message, with room for creators to sound like themselves.
Content review
Drafts checked before posting, so claims and product details are accurate.
Rights and disclosure
Reuse terms agreed in writing, and paid posts clearly labelled in line with platform rules.
How a creator campaign runs
Discover
Agree the goal, audience, message and budget, then share a shortlist for approval.
Launch
Contract and brief creators, review drafts and post on an agreed schedule.
Optimise
Watch codes, links and comments, then extend with the creators who perform.
Review
Report against the target and recommend who to keep for the next wave.
Why creators and ads belong in one plan
Fit over follower count
Creators are chosen on whether their audience looks like your customer, whatever the label.
Brand safety first
We review recent content and past collaborations before anyone is shortlisted.
One target for both
Creator content and paid media on Meta, TikTok and Google are measured on the same terms.
Hire influencer marketing on its own or inside Growth System 90, our 90-day programme. Or browse all services.
Influencer marketing FAQs
How much do influencers or KOLs cost in Singapore?
Fees vary with audience size, platform, number of posts, format and usage rights, so pricing depends on scope. We recommend a creator mix for your budget on a free 30-minute call.
What is the difference between a KOL and an influencer?
A KOL is usually known for expertise in a subject, such as skincare or food. An influencer is known for a personal following. In Singapore the terms overlap, so we select on audience fit.
How do I measure ROI from influencer marketing?
Set a business goal before launch, then track it with unique discount codes, tracked links and sales during the campaign. Compare results with what you paid creators and the agency.
Micro or macro influencers: which works better?
Neither wins every time. Smaller creators often have closer communities and suit niche products, while larger creators bring reach for launches. Many campaigns mix both.
Which influencer marketing agency in Singapore suits consumer brands?
Look for one that knows your category, selects creators on audience fit, agrees usage rights in writing and measures sales or leads, not just reach.
Ready to put creators to work on one goal?
Tell us what you are launching and who you want to reach. On a free 30-minute call we will suggest the creators we would test first.
WhatsApp or call +65 8076 8810 · contact@brandswinagency.com · 60 Paya Lebar Road #06-28, Paya Lebar Square, Singapore 409051