Insights for growing consumer brands in Singapore and Southeast Asia
Practical guides on performance ads, creators, content and search for beauty, wellness, lifestyle and F&B brands.
Google’s Updated URL Guidance: What Singapore Online Stores Should Check
Google has clarified its URL structure guidance on hyphens versus underscores. What the page says, what it does not change and what Singapore WordPress and WooCommerce stores should check.
Latest insights
Shopee Seller Assistant: What Singapore Sellers Can Use It For
Shopee Seller Assistant is a chatbot in Seller Centre and the Seller App. Where to find it, what Shopee says it can do, what is still rolling out and how Singapore brands should use its answers.
TikTok Shop LIVE Group Deal and Price Cut: What Singapore Sellers Should Know
TikTok Shop has opened two LIVE promotions, Group Deal and Price Cut, to selected Singapore sellers. How each works, who is eligible, the policy rules and how to plan them for 11.11 and 12.12.
Meta Ad Placement Controls Have Changed: What Singapore Brands Should Do Now
Meta has removed manual ad set placement choice for Sales, Leads, Engagement and App promotion campaigns. What changed, the three controls Meta now points to and a one-month planning checklist for Singapore brands.
Google Ads Channel Prioritization: How Singapore Brands Should Set High and Low Priority Channels
Google Ads is rolling out High and Low channel priorities with optional budget allocation for Low priority channels. How it works, what changes for Search campaigns with Display Expansion from February 2027 and what Singapore brands should check before 11.11, 12.12 and Chinese New Year.
Shopee Smart Template: What It Fills In and What to Check Before 12.12
Shopee Smart Template can pre-fill product names, categories, descriptions and some specifications from your product photos. What it fills in, which Shopee listing rules still apply and a simple listing routine to run before 11.11 and 12.12.
TikTok TopSearch: How Singapore Brands Can Take the Top Search Spot
TikTok TopSearch puts an ad in the first sponsored spot on TikTok search, or not at all. What it is, how it differs from standard Search Ads, who can use it in Singapore and how to plan it for 11.11, 12.12 and CNY.
More from Brands Win Agency
Strategic, Creative, Results-Driven: Meet the New Marketing Agency Changing the Game
The marketing world welcomes an exciting new player with the official launch of Brands Win Agency…
New guides are on the way
We are preparing practical guides on performance ads, creators, content and search for consumer brands in Singapore and Southeast Asia.
Explore our servicesReady to run your growth like a system?
Performance ads, creators and content strategy, run by one team against one performance target for 90 days.