Insights for growing consumer brands in Singapore and Southeast Asia
Practical guides on performance ads, creators, content and search for beauty, wellness, lifestyle and F&B brands.
Google’s Updated URL Guidance: What Singapore Online Stores Should Check
Google has clarified its URL structure guidance on hyphens versus underscores. What the page says, what it does not change and what Singapore WordPress and WooCommerce stores should check.
Latest insights
Meta Product Browsing Turns On 28 October: A Checklist for Singapore Brands
From 28 October 2026, Meta will add product browsing to existing Facebook and Instagram ads unless advertisers opt out. What it does, the two ways to opt out, what Meta hasn’t said and a checklist for 11.11.
YouTube Video Reach Campaigns Go Multi-Format: A Checklist for Singapore Brands
Google is upgrading in-stream only YouTube Video reach campaigns to multi-format ads. What the upgrade keeps, what it resets, the new headline and description, vertical video for Shorts and when to upgrade.
Google’s AI Content Guidance: A Fact-Check Routine for Singapore Brands
What Google’s updated generative AI content guidance says, and a field-by-field fact-check routine for titles, meta descriptions, structured data, alt text and body copy before Singapore brands publish.
Pokémon Marketing in Singapore: Fan Culture, Licensing and Worlds 2027
How Singapore brands can approach Pokémon marketing before Worlds 2027: who handles licensing, what official collaborations look like, and fan culture ideas that avoid IP risks.
WordPress Security Updates: A Pre-11.11 Checklist for Singapore Brands
What the September and October 2026 WordPress and WooCommerce security releases fixed, and a safe update routine Singapore stores can follow before 11.11 and 12.12.
Google Lens and Visual Search: Image SEO for Singapore Brands
What Search Console’s new multimodal report shows about Google Lens traffic, and the image SEO checks Singapore brands should make on WooCommerce and Merchant Center before 11.11 and 12.12.
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We are preparing practical guides on performance ads, creators, content and search for consumer brands in Singapore and Southeast Asia.
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