Insights for growing consumer brands in Singapore and Southeast Asia
Practical guides on performance ads, creators, content and search for beauty, wellness, lifestyle and F&B brands.
Google’s Updated URL Guidance: What Singapore Online Stores Should Check
Google has clarified its URL structure guidance on hyphens versus underscores. What the page says, what it does not change and what Singapore WordPress and WooCommerce stores should check.
Latest insights
AI-Generated Content on TikTok Shop and Shopee: Rules for Singapore Brands and Creators
What TikTok Shop and Shopee now require for AI-generated content, from AI labels and accurate product images to AI hosts, and what Singapore brands and creators should check before 11.11.
Google Merchant Center Sale Price: An 11.11 Checklist for Singapore Brands
How Singapore brands can set a Google Merchant Center sale price for 11.11 and 12.12: the Singapore time zone, automatic updates, price mismatches and what Shopping ads show.
Google Ads Promotion Assets: An 11.11 and 12.12 Guide for Singapore Brands
How Singapore brands can set up Google Ads promotion assets for 11.11 and 12.12, and check or switch off the automated promotions Google says it will add from your website from 12 October 2026.
Meta Customer Lifecycle Strategy: How Singapore Brands Can Reach New Customers
Meta Customer Lifecycle Strategy is now open to all advertisers. How Singapore brands can set up Acquire new customers, exclude existing customers, handle customer lists under the PDPA and judge results on new customer CPA.
AI Max for Search Campaigns: What Singapore Brands Should Check After the Upgrade
Google upgraded eligible Search campaigns to AI Max in September 2026. What Singapore brands should check now, from bidding and brand controls to landing pages, AI-written ad text and reporting.
Performance Max A/B Testing for Singapore Brands: How to Test Assets in One Asset Group
How Performance Max A/B testing compares control and treatment assets inside one asset group, and how Singapore ecommerce brands can set up, run and read the Google Ads experiment.
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We are preparing practical guides on performance ads, creators, content and search for consumer brands in Singapore and Southeast Asia.
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