Brands Win Agency is a marketplace marketing agency in Singapore, running TikTok Shop and Shopee stores, listings and ads for consumer brands against one performance target.
Or WhatsApp us on +65 8076 8810
One agreed performance target
Your shop accounts
Shopee and TikTok Shop
Ads and listings together
When marketplace marketing is the right fit
Marketplace marketing suits brands ready to sell where Singapore shoppers already browse and check out.
Sell where shoppers already spend time on Shopee or TikTok.
Catalogue suits Shopee and/or TikTok Shop categories.
Store ops and shop ads under one agreed target.
Traffic only to your site or WhatsApp? Start with Performance Marketing, not this hub.
What’s included
What our ecommerce marketplace management covers
Marketplaces vs own site
When Shopee or TikTok Shop beats, or complements, selling only on your site.
Shop ads vs website ads
In-platform ads promote listings in-app; website ads send traffic out.
Creators for shop sales
Creator content that feeds marketplace listings and sales, where it fits.
TikTok Shop path
Shop set-up, listings and shop ads. Detail: TikTok Shop.
Shopee path
Store quality and Shopee Ads together. Detail: Shopee.
Background: social commerce in Southeast Asia.
How it works
How we run marketplace work
- Discover Products and shops
- Launch Stores and ads
- Optimise Weekly tests
- Review Report and next tests
Discover
Review products, categories, stock and shops; agree the target.
Launch
Open or tidy stores, fix listings and start in-platform ads.
Optimise
Test listings and ads weekly; move budget to what sells.
Review
Report shop sales against the target and plan next tests.
Why brands choose Brands Win for marketplaces
One performance target
Marketplace work and, where relevant, paid media serve one agreed target.
Your shops, your billing
You own seller accounts, pay platforms directly, and keep the shop history.
Marketplaces plus media and creators
Same team as Performance Marketing and Influencer Marketing.
Up: /our-services/. Children: TikTok Shop, Shopee. Growth System 90: paid media, Shopee and TikTok Shop, influencer and content, 90 days, one target.
Marketplace marketing FAQs
Should a Singapore brand sell on Shopee, TikTok Shop or its own website?
Often a mix. Marketplaces suit discovery and local checkout; your site suits brand control and owned data. Choice depends on catalogue, margins and ops capacity, scoped on the call. See TikTok Shop and Shopee.
What does a marketplace marketing agency do?
Shop set-up and listings, in-platform ads, creator paths where relevant, and reporting against one target. It is not the same as website-only paid media.
Can I run TikTok Shop and Shopee at the same time?
Yes, when ops and stock can support both. If capacity is tight, we prioritise one channel first and add the second later.
How are marketplace sales measured against website sales?
We agree one performance target and keep marketplace orders separate from website conversions, so channels stay comparable without inventing a blended claim.
Want a clear marketplace plan?
On a free 30-minute call we review products and shops, then say which marketplace to start with.
WhatsApp or call +65 8076 8810 · contact@brandswinagency.com · 60 Paya Lebar Road #06-28, Paya Lebar Square, Singapore 409051