Brands Win Agency is a Google Shopping ads agency in Singapore, running Shopping and Performance Max for ecommerce consumer brands from their product feed against one performance target.
Or WhatsApp us on +65 8076 8810
One agreed performance target
Your Merchant Center and billing
Feed-led Shopping and PMax
Search, social and shopping together
When Google Shopping and Performance Max fit
Shopping and Performance Max suit ecommerce brands ready to sell from a product feed.
Catalogue ready for Google Merchant Center.
Shoppers compare products and prices on Google.
Feed-driven reach beyond keywords alone.
Little catalogue, or lead-gen only? See Google Ads search or social ads instead.
What’s included
What our Google Shopping and Performance Max management covers
Merchant Center set-up
Account structure, product data and policy checks for live listings.
Product feed quality
Titles, attributes, availability and images kept accurate for eligibility.
Standard Shopping
Campaigns by product groups so winners and weak SKUs show clearly.
Performance Max
Asset groups and signals for Performance Max for ecommerce from the same feed.
Asset and listing checks
Images, logos and copy reviewed so Shopping and PMax can test.
How it works
How we run Shopping and Performance Max
- Discover Scope and target
- Launch Feed and campaigns
- Optimise Weekly checks
- Review Report and next tests
Discover
Review Merchant Center, feed health and tracking; agree a target.
Launch
Fix feed issues, build Shopping and Performance Max, then go live.
Optimise
Check feed, assets and bids weekly against the agreed target.
Review
Report against the target and plan next tests.
Why brands run Shopping with Brands Win
One performance target
Shopping, search and social serve the same agreed target.
Your accounts, your billing
You own Merchant Center and Google Ads and pay Google directly.
Same Google team
Also Google Ads, Display and YouTube ads.
Parent: Performance Marketing. Also: all services. Growth System 90: Meta, TikTok and Google paid media, Shopee, TikTok Shop, influencer and content, 90 days, one target.
Google Shopping and Performance Max FAQs
What is the difference between Google Shopping and Performance Max?
Shopping shows product-listing ads from your feed. Performance Max can use that feed plus other assets across Google. See Performance Max vs Shopping.
Should a Singapore ecommerce brand run Performance Max, Standard Shopping or both?
It depends on catalogue readiness, creative assets and how much control you want. A Performance Max agency in Singapore often starts with a clean feed; the mix is scoped on the call.
What is Google Merchant Center and why does my product feed matter?
Merchant Center holds your product data. Feed quality (titles, attributes, availability and policy) drives eligibility and how well listings can show.
Do I need product videos and images for Performance Max?
Strong images help; video helps where you have it. Creative can come from our team or yours.
Who owns the Merchant Center and Google Ads accounts?
You do. Brands Win works through user access. You pay Google directly and keep the history if you change agencies.
Ready to tidy your product feed?
On a free 30-minute call we review Merchant Center and feed, then say what to fix first.
WhatsApp or call +65 8076 8810 · contact@brandswinagency.com · 60 Paya Lebar Road #06-28, Paya Lebar Square, Singapore 409051